Adidas Feather Roland Garros Tennis

It’s a tough job, attempting to predict what the public will want next in the world of tennis fashion, and which up-and-coming potential tennis star will best ignite their desires.

The major sports apparel manufacturers know the importance of making the right apparel design selections and selecting the suitable players to showcase their clothing, but the complexity of the problem may tax even the top two – Adidas and Nike.

They perpetually scan the latest tennis talent, providing remunerative deals to the most promising, most visually beautiful and most media-friendly players. If they may secure the services of a player who may tick all these three boxes, then they’re onto a near sure cash spinner.

These Talented Players Have Recently Fallen In The WTA Rankings

Unfortunately, whereas the latter two criteria tend to stay reasonably constant, the further reaches of the WTA rankings are littered with ‘promising’ players who failed to maintain that promise. Recent high-flying ‘casualties’ of this tendency include Nicole Vaidisova, Anna Chakvetadze, Agnes Szavay, Tatiana Golovin and even recent world No. 1 and Roland Garros winner, Ana Ivanovic.

Of these players, undoubtedly injury has been a factor with some, but with others sure psychological frailties have been exposed. It seems that the adage regarding how it’s hard to get to the top, but it’s even harder to stay there, may be at work as well.

Reebok And adidas Count The Cost Of Their Stars’ Decline

Perhaps the most dramatic fall of all is that of Nicole Vaidisova. Reebok must have been very convinced that their girl would trade tennis dresses and shoes in abundance, as Nicole seemed to have everything: her statuesque good looks, her youth and her outstanding tennis game that took her to the world’s top ten, with each likelihood of climbing within that elite group. Now, a couple of years later, Nicole has not long back retired (aged 21), after a series of poor results as her passion for tennis evaporated. Her involvement with, and subsequent marriage to Czech tennis player, Radek Stepanek was another factor in her loss of focus.

Two years ago, Ana Ivanovic was a dream come unfeigned for Adidas – stunningly good looking, a personality and style to match and fiercely competitory on court. Within weeks of winning the French Open, the extra pressures of her higher profile and expected values seemed to take their toll, with a disappointing display at Wimbledon and a great deal of unexplained early exits from tournaments thereafter.

People still search for the dress that bears her name, but not as a good deal of as would have been the case had she maintained her early 2008 form. It’s a universal reality that most people like to model themselves on winners, and a stylish tennis outfit worn by a person prone to firstborn round exits is not going to seem rather as alluring as the same outfit worn by a finalist.

Caroline Wozniacki – A New Hope For Adidas Women’s Tennis

At regarding the same time as Ana was securing a new coach last year, the Adidas player development team were selecting the next fast-rising talent to receive the ‘extra push’ from the application of their broad knowledge. Caroline Wozniacki was the evident choice as her skillful tennis was already projecting her towards the top ten, and her easy-going personality and looks were not dissimilar to Ana’s.

Caroline’s whole family is sports orientated – her father and mother played soccer and volleyball respectively to a high level in Denmark, and her brother plays professional soccer now. This most surely gave Caroline the level-headed appreciation of the pressures of competing on the world stage. This must grant her to put these pressures into a controlled context and let her better concentrate on her tennis.

Her amazing run at the 2009 US Open seems to assert that if she doesn’t reach the world No. 1 ranking, it won’t be as a result of any mental frailty. She has the capacity to smile at tense times for the duration of the match, like Jelena Jankovic and Virginie Razzano, which acts as a safety valve to release not wanted emotions that would harm her game. Equally gifted but stressed-out players like Dinara Safina and Vera Zvonareva would do well to take a leaf out of her book.

Lucrative Tennis Sponsorships Can Be A Burden

Perhaps one of the most difficult extra pressures to deal with comes from securing a remunerative deal with sponsors. The ‘icing on the cake’ for the top players may at times unsettle their games, as the focus have a tendancy to shift from an unfettered desire to take higher rated players’ ‘scalps’ to improve their ranking, to attempting to hang on to what they’ve got to keep their sponsors happy.

This seems to have happened most without doubt or question to Novak Djokovic in the men’s game, as a profitable deal to modify racquet sponsors coincided with a loss of form. His relaxed easy-going demeanor suffered in equivalent measure.

Only those at the pinnacle of the game – the likes of Maria Sharapova, the Williams sisters, Roger Federer and Raphael Nadal, are mentally resolute sufficient to prevent financial considerations from impacting on their games.

The Exclusive Face Of This Stylish Tennis Apparel Collaboration

Caroline Wozniacki now has these pressures as her Adidas tennis apparel deal has been ‘upgraded’ to being the exclusive face of Adidas by Stella McCartney tennis apparel. She succeeds Maria Kirilenko in this position as the stunning Russian’s tennis seldom permitted the finelooking costume a watching in the latter stages of tournaments, altho she did manage a strong performance at the 2010 Australian Open. Caroline’s current top ten rating probably secured the deal, but now for Caroline comes the added burden of preserving this position versus the seemingly unlimited supply of upcoming gifted Russians and Eastern Europeans.

The cooperative relationship of Adidas and Stella McCartney is a shrewd one for both parties: Stella gets access to a massive multi national sports brand, with all the expertness in apparel designed for cooling and ease for the duration of strenuous activity. Adidas acquire the stylish ornamentations of a leading architect to add more femininity to their functional clothing. This has permitted them to compete with arch rivals, Nike, who have fashion conscious Maria Sharapova and Serena Williams adding their own originative features to Nike’s basic designs.

Nothing is a certainty in the world of tennis; just look at the astounding unexpected triumph of Kim Clijsters at the US Open, so soon after retirement. But Adidas and Stella McCartney have likely found the idealisti person to advertize their tennis costume and shoes in Caroline Wozniacki. The international scarcity of the finelooking Stella dress she showcased at the 2009 US Open without delay following the event seems to bear this out!

Adidas Feather Roland Garros Tennis Picture

Adidas Feather Roland Garros Tennis Photo

Adidas Feather Roland Garros Tennis Photo

Adidas Feather Roland Garros Tennis Picture